We recognized a pressing issue within the fragrance industry — a lack of inclusivity perpetuated by marketing practices that confined scents to rigid gender norms. As advocates for change, we saw ourselves uniquely positioned to address this problem. By championing inclusivity and challenging the status quo, we aim to bridge divides and reshape perceptions surrounding fragrances.

Our mission is not merely to offer products but to foster a sense of belonging and acceptance for all individuals, regardless of gender or societal expectations.