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Our Why

What ignited the inception of our brand was a shared passion for fragrance, deeply rooted in the profound experiences they evoke.
We recognized a gap in the industry—a lack of diversity and inclusivity.

As a black male-owned organization, we embarked on this journey to redefine fragrance norms, challenging the traditional gender assignments and embracing a more inclusive approach. Our debut collection of fragrances aims not only to captivate senses but also to dismantle outdated stereotypes, inviting everyone to partake in the beauty of scent without constraints.

86 West's Brand Name & Why We're Unique

86 West, is a fusion of our desire to make a memorable impact and our roots in the Midwest. Both my partner, Mike, and I forged our partnership in Nebraska, a quintessential part of the Midwest. Drawing inspiration from the historical term "Midwest," and Nebraska being an addition and debatably coined around 1886, we crafted a name that pays homage to our origins while standing out in the crowd.

Our Goal

Redefining Fragrance Experiences. Our mission speaks to the heart of what consumers crave: authenticity, innovation, and unforgettable memories. By championing inclusivity and delivering premium scents, we're not just selling products; we're creating transformative experiences that leave a lasting imprint on lives.

Through collective effort, we aim to reshape industry norms and create a more inclusive and welcoming environment for all consumers.

Where heritage meets innovation, and diversity reigns supreme.